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Visgraat Meubilair is a home & living webshop that sells furniture and home decor items. They approached us with a challenge: they were looking to increase their online sales and wanted to see a positive return on investment (ROI) from their Google Ads (SEA) campaigns.
To begin, we analyzed their existing Google Ads campaigns and identified several opportunities for improvement. Firstly, we noticed that their targeting was too broad, leading to irrelevant clicks and wasted ad spend. Secondly, their ad creatives were not compelling enough to capture the attention of their target audience.
To address these issues, we refined their keyword targeting by focusing on more specific and relevant keywords. This helped to reduce their cost per click and increase the likelihood of conversions. We also redesigned their ad creatives to make them more visually appealing and highlight the key benefits of their products.
In addition to these improvements, we implemented several optimization strategies such as bid adjustments based on time of day and device, and audience targeting to ensure that their ads were being shown to the most relevant users. We also conducted A/B testing to determine which ad creatives and landing pages were most effective at driving conversions.
The results were impressive. In the first three months, we were able to achieve a ROI of 10.5.
The success of this campaign can be attributed to a combination of effective targeting, creative design, and optimization strategies. By identifying and addressing the weaknesses in their existing campaigns, we were able to create a more efficient and effective Google Ads strategy that delivered results. Visgraat Meubilair was thrilled with the outcome and continued to work with us to optimize their digital marketing efforts.
